Samsung Ads, a unit of the consumer electronics giant's media division, has rolled out an 'Insights Planner' tool to its UK clients and advertisers, for use in planning and optimising cross-screen TV campaigns. The firm has plans to expand the service to other countries, starting with Germany.

Attention measurement specialist Amplified Intelligence has launched a self-service version of its attentionPROVE solution, allowing agencies to play 'a hands-on role' in optimising campaign ROI.

Creative effectiveness platform DAIVID has appointed Eli Drake as its new Head of Data Science. Drake has spent the last ten years as Director of Business Intelligence and Analytics with legal practice Testan Law.

In Chicago, consumer intelligence giant NielsenIQ has announced the launch of its 'NIQ Ask Arthur' GenAI-driven tool, integrated within the NIQ Discover platform.

San Francisco-based CX platform Gorgias has raised $29m from existing investors. The money will be used to expand the firm's suite of AI tools for eCommerce brands, and specifically to launch AI Agent, described as a fully autonomous AI teammate built on brands' own knowledge bases, data and integrations.

Whether moving data from one data warehouse to another or switching between different data integration platforms, migrating marketing data can be a complex process.

In the ongoing debate about advancements in AI technology and its impact on various industries, we are once again faced with an example of the Pareto Principle. While AI recommendations, strategies, and insights can get you 80% of the way, the last 20% makes all the difference.

Amazon Prime Video has unveiled a suite of new interactive and shoppable ad formats, including shoppable carousel ads, interactive pause ads, and brand trivia ads.

You’ve heard about the metaverse… but what about the fediverse? Short for “federated universe,” the fediverse represents a collection of interconnected, community-owned social platforms.

Market segmentation has never been so important in creating engaging brand experiences. Understanding the difference in psychographics vs demographics vs behavioral segmentation is a crucial piece of this puzzle.

Due to walled gardens – platforms that distribute their specific targeting data only in combination with their own inventory and don’t grant access to the collected data – for example, it was neither possible to fully capture the customer journey nor to include offline contact points.

As technology evolves rapidly, accessing digital services has become second nature for younger generations. However, for many elderly individuals, navigating complex digital interfaces poses a significant challenge.

The role of the marketing team is changing. Customers are increasingly calling for more channels, and the mountain of marketing data is growing. However, many marketers are still struggling to turn this data into valuable insights.

Anna Estlund is the Senior Director of Insights and Strategy at Pernod Ricard. She shared with Realeyes how the company is approaching attention measurement for its roster of brands.

Snapchat unveiled a suite of new augmented reality (AR) and machine learning (ML) tools during the 2024 IAB NewFronts event, aimed at assisting brands and advertisers in engaging users through interactive experiences on the platform.

Positioned as a time capsule hearkening back to the “Mad Men” era, the TWA Hotel in New York may be one of the most remarkable and compelling immersive brand experiences that’s come along in a while.

Ipsos has appointed Mary Ann Packo as its CEO in North America, a position she held for Millward Brown and Kantar between 2002 and 2020.

Publicis Sapient, a digital business transformation company, today announced a partnership with Google Cloud to launch a Retail Media Network (RMN) Accelerator. The RMN Accelerator enables clients to unlock new revenue streams and achieve full revenue potential, while also improving customer engagement and experience.

In 2023, the travel industry spent approximately $6.8 billion on digital advertising, according to eMarketer. It has sustained more ad spending growth than any other industry, driven by post-pandemic behaviors and a growing emphasis on experiences over goods.

The benefits of becoming more data-driven in your marketing are widely documented. Businesses that put data at the heart of their decision-making consistently outperform their competition in terms of customer acquisition and retention.