NIQ Launches AI Tool Arthur on Discover Platform
May. 14, 2024 | By MrWeb
In Chicago, consumer intelligence giant NielsenIQ has announced the launch of its 'NIQ Ask Arthur' GenAI-driven tool, integrated within the NIQ Discover platform.
Chief Product Officer Troy Treangen (pictured) comments: 'The vision of leveraging AI to assist in data analysis and storytelling is incredibly powerful. Democratizing access to data and analytics is crucial in helping users make informed decisions and drive innovation. 'NIQ Ask Arthur' unlocks the power of analytics on the Discover platform'.