Samsung Ads, a unit of the consumer electronics giant's media division, has rolled out an 'Insights Planner' tool to its UK clients and advertisers, for use in planning and optimising cross-screen TV campaigns. The firm has plans to expand the service to other countries, starting with Germany.

Market segmentation has never been so important in creating engaging brand experiences. Understanding the difference in psychographics vs demographics vs behavioral segmentation is a crucial piece of this puzzle.

GroupM, WPP's media investment group, has announced it will integrate behavioral data into its Choreograph insights platform via Google's Audience Insights API.

My name is Josh Raper. I am the VP of Global Marketing for Affinity Answers.

Measuring the success of your targeted content distribution strategy is important in order to understand what’s working and what’s not, and make adjustments as needed.

I’m Luke Cassar, a Senior Consultant at Finity. Finity is a leading independent actuarial and analytics firm based in Australia and New Zealand.

Born between 1997 and 2012, Gen Z has grown up as digital natives. According to Mindshare’s Audience Origin: Teenagers research they are the ‘discerning generation’, are more connected to the outside world and have a strong sense of empowerment and ambition.