I-COM Summit Experience
The I-COM Summit Experience is a one-of-a-kind, invitation-only event that offers Smart Marketing Executives the opportunity to create lasting connections and explore the industry’s forefront together.
2025 Theme:
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Marketers have an opportunity to win competitive advantage by laying a resilient data foundation. The success of AI projects often depends on overcoming key challenges related to data quality, governance, ethics, and customer experience.
A strong data foundation also supports advanced frameworks for measuring marketing effectiveness, such as MMM, incrementality, and cross-channel impact (e.g., Total Video, Retail Media, 1st P). It also enhances personalization and creative automation. These foundations extend to the organization, advocating for agile, data-centric structures that accelerate transformation.
Confirmed Speakers
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JoAnn Stonier
Mastercard Fellow of Data & AI
Mastercard -
![Lyndsay Weir]()
Lyndsay Weir
Chief Analytics & Insights
Barilla
SUMMIT TOPICS
- 1st Party Data
- Attention
- Attribution /MMM /MTA
- B2B Data & Analytics
- Customer Experience
- Data Driven Organization
- Data Ethics
- Data Quality
- Data Storytelling
- Experimental Technologies
- GenAI
- ID Resolution
- Incrementality
- Influencer Marketing
- MarTech
- Predictive Analytics / Personalization
- Programmatic
- Purpose
- Quantum
- Retail Media
- Social Media
- Sustainability
- Total Video (Incl. CTV)
- Wellbeing AI
Summit Sponsors
Testimonials
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"Easily the best Data & Analytics event I've attended. Thanks I-COM and team. I love being part of this business and team that consistently push the boundaries on transformative analytics AND walk the talk on sustainability. Always looking forward!"
Jonathan Faul
Global Data & Analytics Leader
Reckitt, Netherlands
