Data Maturity Quiz Results 2024
May. 7, 2024 | By Lily Johnson - Adverity
The role of the marketing team is changing. Customers are increasingly calling for more channels, and the mountain of marketing data is growing. However, many marketers are still struggling to turn this data into valuable insights.
There’s a mountain of evidence now that shows how using data insights to optimize ad spend increases profitability. However, some marketing teams have found their data strategy stalling or stagnating. So, in case you missed it, we’ve put together a quiz to help marketers understand where they need to focus efforts to improve their data maturity.