Quality should be the North Star of the consumer data industry, but bad incentives and lack of education has delayed the industry’s appetite to fix it.

Ipsos has appointed Mary Ann Packo as its CEO in North America, a position she held for Millward Brown and Kantar between 2002 and 2020.

Most marketers today say they realize that brand marketing and performance marketing can’t operate in silos. But, in practice, too many of them seem hooked on the instant gratification of performance marketing, despite mounds of academic research and brand testimonials suggesting the returns can be misleading.

Our news feeds are inundated daily with stories around the declining state of global warming.

In the world of market research, finding and engaging with niche audiences can feel like navigating uncharted territories. Gaining insights demands innovative strategies and streamlined processes.

Understanding your audience’s unique interests, affinities, and preferences is a nearly impossible task, requiring marketers to piece together data from various sources, tactics, and even departments.

Market research. Where every data point holds the potential to shape strategic decisions, businesses with advanced knowledge understand that market research isn’t just about collecting data; it’s about extracting actionable insights that drive strategic excellence.

Media.Monks, the digital-first, data-led advertising and marketing services brand of Sir Martin Sorrell's S4Capital, has launched a service called Persona.Flow, converting owned customer data into dynamic consumer personas for use in rapid insight generation.

Generative AI has become a prominent topic of discussion across every department in businesses around the world.

We were fortunate enough to sit down virtually on an AdWeek webinar with Graeme Hutton, well-known research lead at advertising agency, UM.

In an era where survey results fuel $1 trillion in business decisions, ensuring the integrity of survey data is incredibly important.

Artificial Intelligence (AI) has been taking the world by storm, and the insights industry is no exception.

The explosion of mainstream access to generative AI tools has led to a lot of discussion as to how AI can be used to assist in market research, such as summarizing themes from large amounts of open-ended responses or identifying high-level trends in survey data (e.g., Kieser, 2023).

Dynata, the world’s largest first-party data company for insights, activation and measurement, today announced the appointments of three senior directors in Asia Pacific.

If Taylor Swift took up the greatest amount of air space and attention in pop culture this year; the rise of artificial intelligence (AI) – and its impact on jobs – took up the greatest amount of air space and attention in professional settings.

Our Upsiide platform, which focuses on agile innovation testing, offers a gamified interface for consumers to identify products, services, claims, benefits, communications etc. that are engaging (a measure we call Interest) and that they will choose over competing alternatives (a measure we call Commitment).

“Who’s calling now?” has become a ubiquitous question and a sign of the times for mobile users as fraud and spammers repeatedly target consumers through their phones.

Publishers today need to go beyond demographics or household ratings to show advertisers the true power of their platforms. Understanding their ad clients’ audiences and what motivates them to take actions with a brand is integral to this work.