In 2023, the travel industry spent approximately $6.8 billion on digital advertising, according to eMarketer. It has sustained more ad spending growth than any other industry, driven by post-pandemic behaviors and a growing emphasis on experiences over goods.

In the modern marketing landscape, sustainability isn't just a buzzword; it's a necessity. The industry is increasingly recognizing the need to understand, measure, and reduce the environmental impact of digital advertising.

In the ever-evolving landscape of eCommerce, where innovation is the heartbeat and adaptation is the key to survival, staying abreast of the latest trends is essential for marketers seeking to carve out their niche in the digital marketplace.

The digital advertising landscape is on the brink of an important shift. Google’s move to phase out third-party cookies by the second half of 2024 heralds a new era of privacy-first online experiences.

In today’s rapidly evolving landscape, marketers and media planners have more channels, mediums, and platforms to engage their buyers, yet, reaching them is more difficult than ever.

Zeotap CDP’s real-time journey orchestration platform, with its ever-evolving capabilities, offers you the opportunity to listen even more closely to customer actions and respond promptly.

In the ever-evolving landscape of digital advertising, the role of first-party data has become increasingly paramount.

In today's rapidly evolving advertising landscape, it's essential to understand the fundamentals of digital marketing and how it compares to traditional advertising.

Connected TV (CTV) advertising isn’t new, but it has gained significant traction in recent years as viewership habits lean increasingly digital.

Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.

Media.Monks, the digital-first, data-led advertising and marketing services brand of Sir Martin Sorrell's S4Capital, has launched a service called Persona.Flow, converting owned customer data into dynamic consumer personas for use in rapid insight generation.

Comscore's programmatic ad targeting division Proximic has partnered with advertising and martech group Epsilon, providing contextual classification of sites to help the latter's clients monitor issues like brand suitability and inventory quality.

In the fast-paced realm of digital advertising where trends shift like sand dunes, media agencies stand at the forefront of innovation. As custodians of brands’ advertising strategies, they are tasked with navigating the ever-changing landscape to deliver maximum impact.

March Madness now rivals the Big Game as one of the most watched sporting events in the US. Unique in its ability to grip consumers’ attention for several weeks at a time, the tournament is about far more than just basketball.

B2B ad spending has bounced back strong since the pandemic, hitting $14.32 billion in 2022. Notably, eMarketer expects digital ads to account for nearly 50 percent of all B2B ad spending by 2024.

With many businesses managing more than 10 different marketing channels, trying to effectively optimize cross-channel activity to KPIs can be an overwhelming task.

Consumer health care company Haleon may be the first brand to use attention metrics to measure the quality of inventory bought through the Amazon DSP.