How to build a legacy of loyalty with audience engagement strategies
May. 7, 2024 | By Mindy Sears - RAPP
Positioned as a time capsule hearkening back to the “Mad Men” era, the TWA Hotel in New York may be one of the most remarkable and compelling immersive brand experiences that’s come along in a while.
It’s not just dedicated to making you feel like you stepped into the 1960s. It’s a comprehensive example of an omnichannel brand experience from the moment you arrive at the ticketing counter — a.k.a. the hotel check-in.