Data-driven teams can’t rely on manual integration processes — they take too long to configure and are error-prone and hard to maintain. But automating data integration tasks to create a single view of your data poses its own challenges.

You’ve heard about the metaverse… but what about the fediverse? Short for “federated universe,” the fediverse represents a collection of interconnected, community-owned social platforms.

Due to walled gardens – platforms that distribute their specific targeting data only in combination with their own inventory and don’t grant access to the collected data – for example, it was neither possible to fully capture the customer journey nor to include offline contact points.

Modern marketers often find themselves in an unenviable position, being overwhelmed by data, yet under pressure to make speedy optimization decisions.

Analytics platforms fulfill an important role as they help transform raw data into insights that can be easily understood and actioned by stakeholders across the business.

Third-party cookie deprecation in Chrome is underway, and advertisers and publishers alike are looking to shore up their data-driven marketing strategies in a sustainable and effective way. One thing is certain: The end of third-party cookies does not mean the end of data-driven advertising.

Two years ago, I made the switch to an electric car. Like many, I had been eyeing the EV market with a mix of curiosity and skepticism. The early models of EVs seemed to carry more burdens than benefits: limited range and sparse charging stations made them seem overly inconvenient.

In the future, Mimi Turner, Head of EMEA and LatAm at the B2B institute at LinkedIn, predicts the fundamentals of marketing will look quite similar.

In the modern marketing landscape, making fast and accurate decisions based on your data is more crucial than ever, helping to drive customer engagement and improve the return on investment of your marketing efforts.

Over the last few years, the digital marketing industry has doubled-down on data-driven strategies to navigate away from early-era static ads and clunky online shopping experiences. Collectively, we’ve pushed to innovate based on rapidly evolving consumer preferences.

Generative AI is transforming the business landscape, offering opportunities for Global 2000 companies to streamline operations, enhance productivity, and gain a competitive edge.

There’s a lot of excitement around the limitless potential of AI, but there is also plenty of mistrust. Last year, a survey by Pew Research Center revealed 52% of Americans are more concerned than excited by the use of AI.

“Yes, I guess let's consider our times as the post-COVID times, right? We’re faced with turmoil in the economy, and in household budgets, and most industries aim to give the best value at the best price while doing responsible marketing.

At Zeotap, we recognise that understanding your customers goes beyond just customer-related data. In line with our mission to make customer data impactful, we have unveiled our feature for Non Customer Entities.

Amidst the ever-evolving landscape of retail giants specialising in household appliances and electronic devices, the key to triumph lies in crafting personalised and flawless customer experiences.

When it comes to making informed marketing optimizations, there's no argument about the critical role that data plays. Accurate data analysis is the foundation of effective marketing decision-making and strategic planning.

Tech businesses often hold an abundance of data that could help unlock digital transformation and data-driven insights to fuel business growth. And Software as a Service (Saas) companies are no exception.