Amplified Debuts Self-Serve Attention Measurement Tool
May. 15, 2024 | By MrWeb
Attention measurement specialist Amplified Intelligence has launched a self-service version of its attention PROVE solution, allowing agencies to play 'a hands-on role' in optimising campaign ROI.
The solution makes use of an enriched database from over 110,000 multi-region panellists, and offers instant prediction of attention by ad creative, format and type; as well as live, granular analysis of how campaigns are performing and where to spend in order to optimise impact in-flight. Nelson-Field comments: 'Agencies are increasingly recognising that the shift to attention-led media operations isn't as complex as it might seem, with current attention PROVE users finding they can seamlessly follow familiar workflows and apply accurate new metrics at the same time. By enabling self-service access, we aim to make the switch even more efficient - and steer smarter decisions about spend and strategy'.