A Marketer's Guide to Travel Advertising Success
May. 1, 2024 | By Haley Hoppe - DISQO
In 2023, the travel industry spent approximately $6.8 billion on digital advertising, according to eMarketer. It has sustained more ad spending growth than any other industry, driven by post-pandemic behaviors and a growing emphasis on experiences over goods.
Spring break is over and summer is right around the corner. These annual excursions for many Americans mean huge revenue opportunities for the travel industry at-large, including an array of other products and services that tie in to travel fashion, for example. Do you know how your spring break travel advertising investments drove desired business outcomes?