I-COM Marketing Transformation Hackathon
I-COM's Marketing Transformation Hackathons enable large brands to utilize our diverse creative community and multi-disciplinary talent to drive transformation and deliver innovative solutions to business challenges using marketing sciences.
Accelerated Business Solutions
Through I-COM Hackathons, brands can gain fresh perspectives, accelerate development time, and unlock new and creative approaches to solving business problems while minimizing risk and reducing costs compared to traditional approaches.
Enabling Synergies
With the Marketing Transformation Hackathon, I-COM pioneered the first public CMO-focused global competition in 2015, connecting the magic of Data Science with the world of Marketing. Since then, the Hackathon has gained widespread recognition and support from leading companies such as P&G, J&J, Carrefour, Lufthansa, and Unilever.
Benefits of Participating
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By sponsoring the Hackathon, brands can tap into and leverage I-COM's diverse community of multi-disciplinary talent to drive transformation and create completely new ways of thinking.
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By participating in the Hackathon, teams are presented with a unique opportunity to not only apply their individual expertise and skills, but also to engage in a dynamic and diverse learning experience, in which they can gain valuable insights from one another. This holistic education fosters collaborative problem-solving, promotes innovative thinking, and empowers emerging talents in the field of marketing sciences.
Testimonials
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"Being in the jury of the Data Science Hackathon opened my eyes on what a group of data scientists can achieve within 24 hours. Not only did they manage to deliver an answer on the business questions in full, but their creativity resulted in unexpected and great solutions."
Rick van Yperen
Senior Manager, Global Analytics & Digital Insights Refreshments
Unilever, UK
