Amazon Prime Video has unveiled a suite of new interactive and shoppable ad formats, including shoppable carousel ads, interactive pause ads, and brand trivia ads.

Due to walled gardens – platforms that distribute their specific targeting data only in combination with their own inventory and don’t grant access to the collected data – for example, it was neither possible to fully capture the customer journey nor to include offline contact points.

The retail landscape is undergoing a digital revolution, and Instacart stands at the forefront.

T-Mobile said it is expanding its advertising business, creating an in-store retail media network and adding Plex, the video streaming platform for its footprint of mobile customers.

Kantar has announced a change in its measurement of the effectiveness of ads on social network Meta within its LIFT and LIFT+ products, which will now be available through its Direct Integrations platform.

Anticipation around TV upfronts and NewFronts is gearing up this spring. Both CTV and linear TV advertising present big opportunities for advertisers.

According to e-Marketer, connected TV (CTV) is the fastest-growing major ad format in the US, drawing strength from the migration of programming, viewers, and time spent to digital channels.

Amidst the dynamic landscape of digital advertising, the ability to activate the mos t effective data has become paramount for maximising campaign value and driving success.

As the transition away from third-party cookies in Chrome gains momentum, both advertisers and publishers are actively seeking sustainable and effective ways to fortify their data-driven strategies. Already, we see that success stories are emerging.

As signal loss has reshaped the digital ad industry, we continue to invest in offering our partners the latest privacy-centric signal solutions to help deliver relevant ads that drive valuable business outcomes.

Brands often know who their obvious audiences are. If a brand sells children’s books, marketing to families with kids is a pretty safe bet.

We’re thrilled to announce that Mindshare and Unilever have won the Client Partnership of the Year award at the prestigious 2024 Microsoft Global Advertising Partner Awards.

Connected TV (CTV) advertising isn’t new, but it has gained significant traction in recent years as viewership habits lean increasingly digital.

Consumer intelligence provider NIQ has partnered with burger giant McDonald's USA to develop a new module called Cultural Resonance, part of its BASES ad testing portfolio.

Snapchat was designed from the beginning to be different from traditional social media — a place for people to express themselves without the pressure to grow a following or compete for likes.