The role of the marketing team is changing. Customers are increasingly calling for more channels, and the mountain of marketing data is growing. However, many marketers are still struggling to turn this data into valuable insights.

In the ever-evolving marketing landscape where fast-paced digital media is becoming more prominent, companies are constantly seeking innovative ways to improve their marketing strategies.

Analytics platforms fulfill an important role as they help transform raw data into insights that can be easily understood and actioned by stakeholders across the business.

If you've tried your hand at creating content with ChatGPT, you're not alone. According to a recent study, 48% of marketers now utilize AI for content generation.

Marketers have always had to be adaptable to meet customers where they are.