Attention measurement specialist Amplified Intelligence has launched a self-service version of its attentionPROVE solution, allowing agencies to play 'a hands-on role' in optimising campaign ROI.

Anna Estlund is the Senior Director of Insights and Strategy at Pernod Ricard. She shared with Realeyes how the company is approaching attention measurement for its roster of brands.

Snap Inc, parent of photo sharing app Snapchat, has announced a partnership and integration with app marketplace Snowflake, promising its advertisers encrypted, privacy-safe and effective ad solutions and signal measurement. Snap also has a new measurement partnership with AppsFlyer.

Ipsos, working with Google and UK online audience measurement standards body UKOM, has integrated YouTube viewing data into its iris platform.

Consumer intelligence firm NIQ has announced the launch of 'Full View - Measurement', a suite of features available within its Discover platform, promising an omnichannel view of data with item-level granularity for retailers, manufacturers and the financial services community.

Austin, Texas-based Measured has launched a platform promising marketers the ability to view incremental ad performance across all paid media platforms, in one place, without the need to track users across the web.

In advertising’s ever-evolving landscape, the quest for accuracy in measuring ad effectiveness has become increasingly intricate.

Phil Sumner, SVP Global Data, Audiences & Technology Solutions Director at Publicis Groupe, has tracked the evolution of advertising metrics throughout his career.

Retail media doesn’t come without its fair share of challenges and staying ahead of this game is essential for businesses looking to thrive in 2024 and beyond.

Kantar has announced a partnership with computer vision and attention measurement specialist Realeyes, integrating the latter's Verify identity recognition software into the former's anti-fraud software QubedAI.

GroupM's new data / audience planning agency EssenceMediacom has formed a dedicated data, technology and analytics function to 'deliver business solutions to clients in the post-cookie era'.

Measuring the effectiveness of ad campaigns is an art and a science. Gone are the days of relying solely on impressions and click-through rates to gauge success.

Adstra, the fast-growing provider of enterprise identity resolution for all marketing and media touchpoints, today announced the appointment of Lance Brothers as Chief Revenue Officer.

I’m Dörthe Jans, Director of Audience Data at YouGov, and part of YouGov’s global Activation team that helps brands and their agencies supercharge advertising campaigns with addressable audiences and unique, highly effective media.

Podcast advertising has emerged as a powerful tool for brands and agencies to bolster their marketing strategies.

OpenAP, the audience data and targeting platform owned by some of the TV industry’s biggest players, this morning announced a deal with IPG Mediabrands’ Magna unit that will integrate OpenAP’s proprietary TV audience identifier -- “OpenID” -- with consumer-profile data from Interpublic’s Acxiom unit.

Research technology leader Cint, which acquired US-based Lucid in 2021, today announced Lucid’s verified partner status with Amazon Ads.

After one year of operation, Netflix’s ad-supported option will offer new advertising and measurement innovations.