The launch of ChatGPT in November 2022 brought AI into mainstream digital marketing, and the last 18 months have seen a rapid progression in AI technology's capabilities and its adoption within marketing teams.

Google hosted its annual I/O developer conference this week, unveiling a range of AI products and Gemini updates. Here's a breakdown of the key highlights:

Building on our initial report in the CMO playbook series, we release this second installment in the Capgemini Research Institute’s CMO playbook series, Generative AI and the evolving role of marketing: A CMO’s playbook.

Synthetic survey response specialist Fairgen has secured $8m in seed funding, as it readies to launch its flagship solution FairBoost, which it says doubles the size of under-sampled segments using predictive synthetic responses.

In New Jersey, applied behavioral science insights agency BEESY has announced the launched of a custom-built AI analysis model called SAM.

Tessa Burg, CTO at digital marketing agency Mod Op, lives for the “ah-ha moment” and “getting creative about capturing information” about an audience and users while respecting privacy.