San Francisco-based CX platform Gorgias has raised $29m from existing investors. The money will be used to expand the firm's suite of AI tools for eCommerce brands, and specifically to launch AI Agent, described as a fully autonomous AI teammate built on brands' own knowledge bases, data and integrations.

In a world of fierce competition, market saturation, and evolving data privacy regulations, brands are finding attracting new customers more difficult (and more expensive) than ever.

Customer journeys are personal journeys. We experience the world through the lens of our subjective beliefs and attitudes.

With all the hype around AI, it’s become hard to separate speculation from reality. But a new report from Acxiom, Where AI and Marketing Collide: 2024 CX Predictions, cuts through the noise with hard data on how brands are using AI to transform customer experiences right now.

Personalization is big business.

Proactive customer service in the digital realm isn’t new. It’s already table stakes for most B2C enterprises.