Industry at Large

Smart Data News

The Double-Edged Sword of Generative AI: Mitigating the Risks of Respondent Fraud

The explosion of mainstream access to generative AI tools has led to a lot of discussion as to how AI can be used to assist in market research, such as summarizing themes from large amounts of open-ended responses or identifying high-level trends in survey data (e.g., Kieser, 2023).

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Meta Doubles Down On AI, Fuses Efforts

Meta CEO Mark Zuckerberg has announced the company's next steps toward investing in artificial intelligence -- highlighting plans to open-source the emerging technology, build an infrastructure, fuse the company's two leading AI research groups, and connect Meta's efforts to its ongoing metaverse development vision.

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Kantar Debuts New Gaze Tools for Attention Measurement

Kantar has launched a proprietary attention framework, which uses facial coding and new gaze monitoring components to give advertisers measures of both active and passive attention, and uncover how well ad content captures the attention of viewers on a second-by-second basis.

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TransUnion Announces Next Step in Transformation Program to Reduce Costs, Accelerate Innovation and Drive Growth

TransUnion (NYSE: TRU) (the “Company”) today announced the next step in its ongoing, multi-year transformation effort to optimize its operating model and advance its market-leading technology.

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