Snapchat’s new AR and ML tools and more

May. 3, 2024 | By Mindshare

Snapchat unveiled a suite of new augmented reality (AR) and machine learning (ML) tools during the 2024 IAB NewFronts event, aimed at assisting brands and advertisers in engaging users through interactive experiences on the platform.

These tools represent a significant advancement in Snapchat's commitment to AR technology, focusing on simplifying AR creation and enhancing advertising capabilities.

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