The Future of Personalized Marketing: Market Segmentation Psychographic vs Demographic vs Behavioral

May. 10, 2024 | By Brent Johnson - Acxiom

Market segmentation has never been so important in creating engaging brand experiences. Understanding the difference in psychographics vs demographics vs behavioral segmentation is a crucial piece of this puzzle.

In a competitive market, where people have seemingly endless choices, segmenting audiences enables relevant, personalized experiences that create meaningful connections. People are complex, dynamic characters, and their expectations for exceptional experiences continue to rise. What’s more, their interests, needs, and preferences are constantly changing. 

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