Examining the evolution of AI and its impact on agencies
May. 14, 2024 | By Mark Miller - RAPP
In the ongoing debate about advancements in AI technology and its impact on various industries, we are once again faced with an example of the Pareto Principle. While AI recommendations, strategies, and insights can get you 80% of the way, the last 20% makes all the difference.
This isn’t to say that AI isn’t profoundly qualified to perform many tasks currently performed by humans. It is. AI can synthesize complex data and analyze marketing content at an unfathomable speed. Plus, it can help give consumers the personal interactions they crave. As Salesforce research shows, 56% of people want customization. AI can deliver what feels like a personal touch without human intervention.