My name is Margo Hock, and I am VP of Digital Partnerships at AnalyticsIQ. AnalyticsIQ is the leading people-based marketing data creator and predictive analytics innovator.

Creative effectiveness platform DAIVID has appointed Eli Drake as its new Head of Data Science. Drake has spent the last ten years as Director of Business Intelligence and Analytics with legal practice Testan Law.

Zeotap CDP’s real-time journey orchestration platform, with its ever-evolving capabilities, offers you the opportunity to listen even more closely to customer actions and respond promptly.

Is anyone else sick of reading emails and blogs that are clearly written by ChatGPT yet? Gen AI is one of the most powerful tools to hit the world of marketing, but confining it to content creation is like using a state-of-the-art surgical robot to butter bread.

Full-time cognitive psychologists in AnalyticsIQ’s research department have been working to determine the best ways to improve performance with each targeted ad, especially since cookies have begun to disappear as targeting options.

Austin, Texas-based Measured has launched a platform promising marketers the ability to view incremental ad performance across all paid media platforms, in one place, without the need to track users across the web.

If there’s one thing about the 2024 Consumer Electronics Show (CES) upon which most everyone can agree, it’s that 2024 was the year of artificial intelligence (AI).

Fraud remains a major problem for the market research industry, with organized networks employing sophisticated technologies to emulate people and devices and evade security checks. Given Cint’s global footprint, we see and block these attacks daily.

Today, Havas Media Network (HMN) shares the impressive growth of CSA – the agency network’s global brand dedicated to helping clients understand and meaningfully activate customer data to optimize growth.

There’s a class of machine learning techniques known as black boxes. Algorithms like deep neural networks belong to this category.

Data science has always been a powerful and fascinating discipline for anyone working in media, but it’s about to get a whole lot more interesting.

Buckle up, market researchers. If you thought the explosion of generative AI (GenAI) and large language models (LLMs) in 2023 was crazy to watch, just wait until you see the changes these technologies will bring in 2024.

I’m Luke Cassar, a Senior Consultant at Finity. Finity is a leading independent actuarial and analytics firm based in Australia and New Zealand.

The advertising landscape is rapidly evolving, and one thing is becoming clear - collaboration is now more critical than ever.

There’s a class of machine learning techniques known as black boxes.

Since Elon Musk acquired Twitter last year and rebranded it to X, the company has seen its ad revenues fall.