Artificial intelligence (AI) continues to be a topic that Americans feel cautious about, according to data from YouGov. Recent surveys asked about the impact that AI is having or will have on different industries.

How are your influencer marketing campaigns going this year? Is there room for improvement?

The retail landscape is undergoing a digital revolution, and Instacart stands at the forefront.

Retail media networks have been the darling of the marketing world over the past few years, their growth fueled by the confluence of two major industry waves: online shopping becoming mainstream and the transformation of the advertising ecosystem.

T-Mobile said it is expanding its advertising business, creating an in-store retail media network and adding Plex, the video streaming platform for its footprint of mobile customers.

Kantar has announced a change in its measurement of the effectiveness of ads on social network Meta within its LIFT and LIFT+ products, which will now be available through its Direct Integrations platform.

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer.

Targeted digital advertising is entering a new era, driven by the rise of artificial intelligence (AI). Since marketers apply advanced algorithms to consumer data, they can deliver hyper-personalized promotions with unparalleled precision.

Snap Inc, parent of photo sharing app Snapchat, has announced a partnership and integration with app marketplace Snowflake, promising its advertisers encrypted, privacy-safe and effective ad solutions and signal measurement. Snap also has a new measurement partnership with AppsFlyer.

A year of strong funding coupled with sturdy underlying fundamentals and significant technological advances reflected strong momentum in quantum technology (QT).

London-based consumer research company GWI has launched its Respondent Level Data (RLD) on the Snowflake Marketplace, giving users access to anonymised, unaggregated consumer data for advanced analytics.

Most marketers today say they realize that brand marketing and performance marketing can’t operate in silos. But, in practice, too many of them seem hooked on the instant gratification of performance marketing, despite mounds of academic research and brand testimonials suggesting the returns can be misleading.

In the modern marketing landscape, sustainability isn't just a buzzword; it's a necessity. The industry is increasingly recognizing the need to understand, measure, and reduce the environmental impact of digital advertising.

Anticipation around TV upfronts and NewFronts is gearing up this spring. Both CTV and linear TV advertising present big opportunities for advertisers.

As data privacy concerns grow and third-party cookies phase out, brands increasingly seek "logged-in environments", often controlled by retailers, to maximize addressability and performance.

In a world of fierce competition, market saturation, and evolving data privacy regulations, brands are finding attracting new customers more difficult (and more expensive) than ever.

The introduction of Customer Data Platforms (CDPs) has been a game-changer in this landscape, offering a new level of precision in marketing strategies.

CPG and retail marketers have reached an inflection point where they realize the future is not just about collecting data.

In the ever-evolving landscape of eCommerce, where innovation is the heartbeat and adaptation is the key to survival, staying abreast of the latest trends is essential for marketers seeking to carve out their niche in the digital marketplace.

According to e-Marketer, connected TV (CTV) is the fastest-growing major ad format in the US, drawing strength from the migration of programming, viewers, and time spent to digital channels.