I-COM Councils

The I-COM Councils are working groups designed to address a specific topic identified by our Members, convening over regular meetings and producing written outputs for the Data community.

Goals

  • Providing insights on the latest opportunities and challenges.

  • Guidance and leadership for the entire Data community.

  • Networking opportunities with the stakeholders moving the needle in Smart Data Marketing.

The Value of Councils

  • Creating a space for I-COM members and industry players interested in the subject matter to share knowledge and discuss ideas.

  • Hosting virtual meetings that showcase industry experts’ views, and releasing articles and reports.

  • Strengthening personal connections and business partnerships in a welcoming and considerate environment, following the Chatham House Rule.

  • Advocating for knowledge and understanding of the importance of data-driven marketing.

Council Members

Council members are C-level/Senior Executives and/or Data Practitioners from I-COM Member companies internationally representing a diverse array of stakeholders within the marketing ecosystem.

Participating Members

Meetings

  • 5 online meetings per year, each 60 min.

  • Led by Council Chairs with the active contribution of Council members.

  • Every meeting features a guest speaker invited to present and/or lead a discussion to address applications of the Council subject matter to data marketing challenges.

Outputs

  • Members collaborate on publications including white papers, one-pagers, and articles.

  • Opportunity for members to demonstrate their thought leadership on the subject matter.

Our Councils

Marketing Sciences

Measurement

Organisation Centric

Customer Centric

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