
I-COM Councils
The I-COM Councils are working groups designed to address a specific topic identified by our Members, convening over regular meetings and producing written outputs for the Data community.
Goals
Providing insights on the latest opportunities and challenges.
Guidance and leadership for the entire Data community.
Networking opportunities with the stakeholders moving the needle in Smart Data Marketing.
The Value of Councils
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Creating a space for I-COM members and industry players interested in the subject matter to share knowledge and discuss ideas.
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Hosting virtual meetings that showcase industry experts’ views, and releasing articles and reports.
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Strengthening personal connections and business partnerships in a welcoming and considerate environment, following the Chatham House Rule.
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Advocating for knowledge and understanding of the importance of data-driven marketing.
Council Members
Council members are C-level/Senior Executives and/or Data Practitioners from I-COM Member companies internationally representing a diverse array of stakeholders within the marketing ecosystem.
Participating Members
Meetings
5 online meetings per year, each 60 min.
Led by Council Chairs with the active contribution of Council members.
Every meeting features a guest speaker invited to present and/or lead a discussion to address applications of the Council subject matter to data marketing challenges.
Outputs
Members collaborate on publications including white papers, one-pagers, and articles.
Opportunity for members to demonstrate their thought leadership on the subject matter.
Our Councils
Marketing Sciences
Measurement
Organisation Centric
Customer Centric
Looking to learn more about these topics?
Council Chairs

Joshua Koran
Chief Product Officer
InMarket

Norbert Wirth
Global VP Data
PAYBACK

Max Kalehoff
CMO, Vice President of Growth & Marketing
Realeyes

Phil Jackson
Global Digital Marketing Effectiveness Innovation Director
Haleon

Coen Olde Olthof
Founder & CEO
Alpha.One / Junbi.ai / Expoze.io

Andy Rowe
Chief Marketing Sciences Officer
RAPP

Caroline Louveaux
Chief Privacy & Data Responsibility Officer
Mastercard

Sheila Colclasure
Global Chief Digital Responsibility and Public Policy Officer
IPG

Sam Knowles
Founder & Chief Data Storyteller
Insight Agents

Rick Bruner
CEO
Central Control

Peter Szarka
SVP, Media & Agency Development
Claritas

Sable Mi
FORMER VP Analytics
Epsilon

Florian Combres
Global Head of Media Performance
AXA

Sunando Das
Global Head of Predictive Marketing and Shopping Analytics
Unilever

Amir Rasekh
Managing Director of Retail Media
Sainsbury’s

Sarah Mansfield
VP Global Media
Unilever

Thomas Bauer
Head of Retail Media, Europe
McKinsey & Company