Mediaocean (www.Mediaocean.com), the mission-critical platform for omnichannel advertising, today announced its Creative Ad Tech, Platform, Flashtalking, has been named a winner in G2’s 2024 Best Software Awards for Marketing & Digital Advertising Products.

GroupM's new data / audience planning agency EssenceMediacom has formed a dedicated data, technology and analytics function to 'deliver business solutions to clients in the post-cookie era'.

Will flyers and posters soon be a thing of the past? Students can find out about career entry opportunities in new ways: Augmented reality objects are created in the Telekom Career App.

Google is upgrading its AI service Bard and rebranding it as Gemini, the name of its family of foundation models.

Four years ago, we were among the first to celebrate Google's decision to phase out third-party cookies in Chrome because we knew they were always an incomplete and unreliable surrogate for real consumers, and we were more than ready for advertisers to stop pursuing scale at the expense of privacy.

As the largest US sporting event, the Big Game often brings advertising’s hottest trends to the forefront of industry conversations.

AI-based ad optimisation and measurement firm LoopMe has announced the recruitment of more than fifty new employees, growing its workforce by some 20%. This includes the appointments of Slava Taraskin as VP Business Development, and Adam Parker as VP of Corporate Development & Strategy

Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies.

In recent times, Retail Media has emerged as a prominent and relevant advertising strategy. It’s not just about providing brands with a unique opportunity to engage with their customers meaningfully; it also offers a robust advertising approach built upon first-party data.

The explosion of mainstream access to generative AI tools has led to a lot of discussion as to how AI can be used to assist in market research, such as summarizing themes from large amounts of open-ended responses or identifying high-level trends in survey data (e.g., Kieser, 2023).

In the modern world, convenience is a priority. Customers want seamless journeys where brands offer the right information in the right place at the right time, and anything that introduces friction into the mix can prove fatal to the customer journey.

While the marketing landscape has been in a state of upheaval for years now, in 2024, there will be a collision of multiple long-watched industry trends — particularly when it comes to the move to a cookieless ecosystem, new industry applications of artificial intelligence and the transition to a privacy-first reality.

Consumer behavioral data firm Circana has launched Liquid Data Engage, which allows retailers to manage market performance, category management, loyalty, supply chain, and retail media data assets in one solution, and identify opportunities for growth.

Nielsen is expanding its Connected TV (CTV) measurement of YouTube ads into eleven additional global markets, including Germany, India, Japan and the UK.

Measuring the effectiveness of ad campaigns is an art and a science. Gone are the days of relying solely on impressions and click-through rates to gauge success.

Consumer research platform GWI has partnered with Dynata to launch a solution called GWI Audience Activation, offering end-to-end marketing including segmentation, profiling, planning and activation, for pre-built or bespoke segments using the firms' global audience data.

Eyeota has announced that it is now activating Experian WorldView as Digital Audience Data in 36 countries around the globe. Multinational brands can now leverage Experian WorldView audience data for consistent and privacy-centric digital targeting on programmatic and social channels.

Fraud remains a major problem for the market research industry, with organized networks employing sophisticated technologies to emulate people and devices and evade security checks. Given Cint’s global footprint, we see and block these attacks daily.

The Spacetop is anything but an ordinary laptop. One thing is missing: the monitor. It only exists "virtually". The screen is displayed in the field of vision of AR glasses using augmented reality (AR).

In 2023, AI took over marketing conversations. In 2024, it will take over marketing executions.