Global Roll-Out for YouTube Measurement in Nielsen ONE
Feb. 9, 2024 | By MrWeb
Nielsen is expanding its Connected TV (CTV) measurement of YouTube ads into eleven additional global markets, including Germany, India, Japan and the UK.
Kate Alessi, YouTube's MD, Global Product Solutions, states: 'The way people watch video has changed, and advertisers are calling for comprehensive cross-media measurement across screens. This expansion allows advertisers and agencies in 11 additional markets to compare YouTube's reach across devices with TV, providing a more complete picture of ad spend and the deduplicated audiences they're reaching'.