Big Game advertising and brand experience
Feb. 8, 2024 | By Abbie Baxter - DISQO
As the largest US sporting event, the Big Game often brings advertising’s hottest trends to the forefront of industry conversations.
All the stops are pulled out from emerging formats to amped up messaging and tone and of course... celebrity cameos. With billions invested, marketers can learn a lot from which ads score big with consumers – and those that miss the mark.
Last year, DISQO’s Big Game Brand Lift report ranked ads by creative appeal and brand lift. This year, we explore pre-game attitudes to understand how demographic cohorts think about the event differently, how brands can maximize ad engagement outside of the game, and how Big Game ads influence overall brand experience.