When Lenses arrived in 2015, augmented reality (AR) technology brought magic to life before our eyes, revolutionizing what we thought was possible.

Today, we’re launching Sponsored AR Filters on Snapchat, a new augmented reality (AR) ad offering that expands brands’ reach beyond the pre-capture Lens Carousel.

Will flyers and posters soon be a thing of the past? Students can find out about career entry opportunities in new ways: Augmented reality objects are created in the Telekom Career App.

The Spacetop is anything but an ordinary laptop. One thing is missing: the monitor. It only exists "virtually". The screen is displayed in the field of vision of AR glasses using augmented reality (AR).

Over the last two years, I made marketing predictions like the QR Code would rise again, everything would be an ad network, physical and digital spaces would unite into a physical world.

Google is actively developing new ad formats for its generative AI-powered Search Generative Experience (SGE), which is in its early stages and currently available for user testing.

We’ve teamed up with edtech company Inspirit, advised by researchers at Stanford University, to bring augmented reality into classrooms across the United States to help students better grasp STEM concepts.

We’ve teamed up with edtech company Inspirit, advised by researchers at Stanford University, to bring augmented reality into classrooms across the United States to help students better grasp STEM concepts.