Cross-Team Collaboration: How to Drive a Unified Customer Experience
Feb. 8, 2024 | By Lily Johnson - Adverity
In the modern world, convenience is a priority. Customers want seamless journeys where brands offer the right information in the right place at the right time, and anything that introduces friction into the mix can prove fatal to the customer journey.
However, in order to create a cohesive customer experience, businesses first need to break down silos between the teams which manage the many different touchpoints that a customer might interact with — and that means getting all their departments working together like a well-oiled machine. For marketing and sales teams, this can mean moving away from a focus on acquisition to think more broadly about customer lifetime value.