Harnessing behavioral data for outcomes lift
Feb. 6, 2024 | By Haley Hoppe - DISQO
Measuring the effectiveness of ad campaigns is an art and a science. Gone are the days of relying solely on impressions and click-through rates to gauge success.
Today, advertisers must delve deeper into behavioral data to gain invaluable insights into consumer preferences, habits, and purchasing patterns. Behavioral data empowers advertisers to measure the impact of their ads across the entire customer journey. From initial awareness to conversion and loyalty, every interaction leaves a digital footprint to analyze.