Google's Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry — For The Better
Feb. 12, 2024 | By Caroline Forsey - HubSpot
Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies.
And yet HubSpot Blog Research reports that 83% of marketers are still leveraging third-party cookies in some capacity. I get it – it takes time to shift both mindset and strategies. And change can be scary.