Audience Partnership for GWI and Dynata
Feb. 8, 2024 | By MrWeb
Consumer research platform GWI has partnered with Dynata to launch a solution called GWI Audience Activation, offering end-to-end marketing including segmentation, profiling, planning and activation, for pre-built or bespoke segments using the firms' global audience data.
GWI CEO and founder Tom Smith comments, 'Our customers tell us they want top quality, consistent, global audience data that can be used through the entire marketing process. And that's exactly what this partnership is about - data that can be trusted and help really understand audiences, but also easily applied to fast-moving, digital campaigns'. According to Becky Harris (pictured), Dynata's VP of Measurement and Data Solutions, the partnership is a game-changer because it will help clients optimize efficiency in their media buying. She adds: 'Many clients need their data to be actionable and drive outcomes, which is exactly what we deliver through this partnership and its data-driven solutions'.