Smart Data News
Proximic to Provide Contextual Analysis for Epsilon
Comscore's programmatic ad targeting division Proximic has partnered with advertising and martech group Epsilon, providing contextual classification of sites to help the latter's clients monitor issues like brand suitability and inventory quality.
Launch, Funds and CEO Hire for Belgium's iVisual
In Antwerp, Belgium, design-tech company iVisual has launched AI-based branding and packaging intelligence technology which it says will 'transform the way companies develop branding and packaging'. The new firm has appointed Julie Dumoulin as its CEO.
AI Finds How Volume and Length Affect Audio Ad Engagement
What qualities do audio ads with the most engagement share? This is the focus of the new Audio Attention Report by Veritonic, marking the grand debut of its partnership with AI tech company Realeyes in the process of streamlining best practices for AM/FM and podcasts.
Flashtalking by Mediaocean Named Winner of G2 2024 Best Software Awards for Marketing & Digital Advertising Products
Mediaocean (www.Mediaocean.com), the mission-critical platform for omnichannel advertising, today announced its Creative Ad Tech, Platform, Flashtalking, has been named a winner in G2’s 2024 Best Software Awards for Marketing & Digital Advertising Products.