Why the convergence of AI, privacy and cookie deprecation in 2024 will bring stability to the marketing industry
Dec. 6, 2024 | By Eyeota
While the marketing landscape has been in a state of upheaval for years now, in 2024, there will be a collision of multiple long-watched industry trends — particularly when it comes to the move to a cookieless ecosystem, new industry applications of artificial intelligence and the transition to a privacy-first reality.
Even with the culmination and convergence of these trends, it doesn’t mean that the ever-accelerating rate of change within digital marketing is going to grind to a halt — far from it. However, as companies and marketers reconcile some of the implications of these shifts, the marketing industry is going to collectively find a new level of clarity and stability that has been absent for a long time.