Smart Data News

Data Analysis, B2B Marketing, CyberSecurity Bianca Mac Donald Data Analysis, B2B Marketing, CyberSecurity Bianca Mac Donald

AXA and AWS Developing the First Global B2B Risk Management and Prevention Platform

AXA, a worldwide leader in insurance and asset management, and Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced their intention to jointly develop and build AXA Digital Commercial Platform (DCP) and associated software services to enable next-generation risk management.

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CyberSecurity, Digitization Bianca Mac Donald CyberSecurity, Digitization Bianca Mac Donald

TransUnion Report Indicates Suspected Digital Fraud in Nearly 14% of All Newly Created Global Digital Accounts in 2023

Largely driven by bad actors using fabricated or stolen identities, the newly released TransUnion (NYSE: TRU) 2024 State of Omnichannel Fraud Report, based on proprietary insights from TransUnion’s global intelligence network, found that nearly one in seven newly created accounts is suspected to be Digital Fraud.

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The Double-Edged Sword of Generative AI: Mitigating the Risks of Respondent Fraud

The explosion of mainstream access to generative AI tools has led to a lot of discussion as to how AI can be used to assist in market research, such as summarizing themes from large amounts of open-ended responses or identifying high-level trends in survey data (e.g., Kieser, 2023).

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