Eyeota Activates Experian WorldView To Strengthen Advertisers Global Reach and Targeting Capability
Feb, 2024 | By Eyeota
Eyeota has announced that it is now activating Experian WorldView as Digital Audience Data in 36 countries around the globe. Multinational brands can now leverage Experian WorldView audience data for consistent and privacy-centric digital targeting on programmatic and social channels.
Today, as global privacy initiatives give consumers more control over their data, marketers are tasked with navigating regional privacy regulations and creating loyalty, retention, and acquisition programmes, utilizing nothing more than their first-party data resources. However, with fewer customers providing actionable first-party data and the upcoming deprecation of third-party cookies, today’s brands struggle to understand and target prospective consumers on digital channels.