Marketers have always had to be adaptable to meet customers where they are.

Entering a cookieless marketing world in 2024 will present challenges to brands across industries and B2B marketers are no exception.

Somewhere along the way the promise of social media changed. Everything it aimed to be, the gaps it was meant to bridge, the connection it was meant to foster, the joy it was supposed to bring started to feel different.

Eyeota, a Dun & Bradstreet company and the trusted source of data for digital marketing, today announced that its audience targeting data powered by ID5 is now available for global activation on independent programmatic platform, Adform.

The notion of harnessing quantum mechanics to solve problems that are beyond the reach of digital computers has tantalized the tech sector for so long that many companies assume it remains a distant reality. In fact, quantum computing’s inflection point may be just around the corner.

As we kicked off 2024, like many within the media industry, I had the pleasure of heading to Las Vegas to attend CES 2024.

In the ever-evolving landscape of marketing, Generative AI (Gen AI) tools like ChatGPT have been a hot topic.

January 28 is a day when businesses and individuals alike reflect on, and take action to protect privacy and data. With artificial intelligence (AI) dominating the marketing and technology stage, I think it’s critical to address AI as it relates to data privacy.

On the 28th of January every year, the importance of personal data, and of Personal Identifiable Information (PII) is celebrated across the world on Data Protection Day.

The marketing landscape has undergone rapid evolution, witnessing an explosion of diverse channels.

It’s that time of year… annual campaign planning. Marketers are developing the messaging and creative strategies that they hope will break through the crowded media landscape on TV, programmatic digital, social media, podcasts, and the ever evolving new mediums.

2023 has seen the rise of new innovative technologies, as moves towards consumer privacy continue to build momentum.

Google has introduced two updates aimed at enhancing the search experience for users: ‘Circle to Search’ and ‘AI-Multisearch.’

As enterprises strive to embrace a more data-driven approach, they encounter various challenges that can hinder their ability to fully harness the power of data.

As attention matures, advertisers are looking to their media partners to help them navigate this landscape.

Traditionally, Journeys were triggered solely by user-generated events. However, by attentively listening to our customers’ needs, we recognised the demand for initiating workflows based on changes in user attributes.

Meta CEO Mark Zuckerberg has announced the company's next steps toward investing in artificial intelligence -- highlighting plans to open-source the emerging technology, build an infrastructure, fuse the company's two leading AI research groups, and connect Meta's efforts to its ongoing metaverse development vision.

Data sharing and activation platform LiveRamp has agreed to acquire clean room software provider Habu, for cash and stock totalling around $200m.

Today, Havas Media Network (HMN) shares the impressive growth of CSA – the agency network’s global brand dedicated to helping clients understand and meaningfully activate customer data to optimize growth.

Veteran digital marketing firm Razorfish, a subsidiary of Publicis, has promoted Sisi Zhang to serve as its Chief Data and Analytics Officer, and hired Matt Lefever as COO.