Eye on 2024: 3 Ways AI Will Transform the Data Landscape
Feb, 2024 | By Kristina Prokop - Eyeota
In 2023, AI took over marketing conversations. In 2024, it will take over marketing executions.
The hype will fall away, and the legitimate, well-grounded capabilities that AI brings to our industry will experience a wave of accelerated adoption. A tremendous part of that adoption will be driven by the deprecation of third-party cookies.