Smart Data News
How LiveRamp is Exploring the Power of Federated Collaboration with Customers
With the end of third-party cookies approaching and data fragmentation increasing, the ecosystem has recognized that a new level of data collaboration is required to more deeply understand their consumers and media investments.
Five Million Snapchat+ Subscribers
In just over a year, more than five million Snapchatters are on Snapchat+, our subscription tier that offers access to the latest features that help Snapchatters customize their app experience and have even more fun with friends.
“Stay human”: Foray into Digital X
The fear of missing something, “Fomo” (Fear of missing out) for short… yes, that’s part of it on this September day in Cologne. At an event with 300 exhibitors, Telekom partners as well as startups, she doesn't miss out. Plus a full stage program with celebrities from Abbas Björn Ulvaeus to Amy Webb to - scream alert - George Clooney.
The value of storytelling in technology work
When we talk about storytelling in marketing, we typically refer to the use of storytelling techniques to build a brand narrative or a product story that connects with customers. We may also refer to the use of storytelling techniques to build a persuasive business case in general.
Habu Powers Advertisers’ Retail Media Network Partnerships
Retail media networks have been called the “third wave” of digital advertising, a fast-growing market presence that both retailers and advertisers cannot afford to ignore.
E-mobility trends: drivers want their next car to be electric, economical and a bit emotional (Copy)
E-mobility trends: drivers want their next car to be electric, economical and a bit emotional
Enhancing Education with Augmented Reality
We’ve teamed up with edtech company Inspirit, advised by researchers at Stanford University, to bring augmented reality into classrooms across the United States to help students better grasp STEM concepts.
Digital Detox: Connecting with Nature on World Mental Health Day
In a world increasingly defined by screens, notifications, and constant connectivity, finding a moment of respite for our mental well-being is more crucial than ever.
Maximising CDP Project Success: The 3 key hurdles
Drawing from years of experience working closely with our clients, we distil invaluable insights into navigating the implementation of a Customer Data Platform (CDP).
Analytic Partners is a Leader of Marketing Measurement and Optimization as Recognized by Independent Research Firm
Commercial intelligence company Analytic Partners has been named a Leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 report.
iSpot Acquires TV Ad Impact Measurement Firm 605
In the US, real-time television ad measurement firm iSpot has acquired TV ad impact measurement company 605.
Audience Data Sessions: Q&A with Experian ANZ
Eyeota, I’m David Mason, the Sales and Product Director of Experian Marketing Services. I’ve been with Experian for over 15 years and can say Experian really understand the challenges with extracting value from data.
Three Ways Marketers Can Capture the Magic of a Barbie World in the Real World
Acxiom, All the world is talking about Barbie, the good, the bad, the ugly. Is this movie too left-wing or right-wing or pushing this agenda or that? All of it can make your head spin and question whether to take your family to see it.
Reality Check: Are Marketers as Analytically Mature as They Think?
Adverity, The bar for what it means to be analytically mature keeps rising, so it can be difficult to keep up.
Diageo launches Sustainable Supply Chain Programme for diverse-owned businesses
Diageo is incredibly excited to today launch our Sustainable Supply Chain Programme, a premier learning opportunity for diverse-owned businesses.
TikTok & TBWA release whitepaper and encouraging businesses to embrace creative and innovation
TBWA, The paper shares how brands who have broken away from ‘best practises’, have discovered the possibilities on newer platforms, and are being rewarded.
Mediaocean Promotes Nick Galassi to President and Chief Financial Officer as Industry Adoption of Modern Advertising Infrastructure Continues to Rise
Mediaocean, the mission-critical platform for omnichannel advertising, has announced the promotion of Nick Galassi to President and Chief Financial Officer.
Working to deliver best-of-breed consumer intelligence
As ever, Cint remains focused on optimisation and innovation. After all, in the ever evolving world of digital market research, there is always much to do.
Maximize your ROI with Multichannel Advertising
Arimadata, The era of one-size-fits-all advertising is over.
YouTube's New Playable Games
YouTube is now looking to expand its gaming presence beyond just watching gaming content, with a new ‘Playables’ feature that will let users play simple games in-stream.