Habu Powers Advertisers’ Retail Media Network Partnerships
Sep. 13, 2023 | By Habu
Retail media networks have been called the “third wave” of digital advertising, a fast-growing market presence that both retailers and advertisers cannot afford to ignore.
The retail media network space has grown precipitously, to a value of $45 billion, because it provides brands unprecedented access to valuable first-party data — and highly-targeted advertising — over consumers who are already in a buying mindset.
In a previous blog, we delved into the opportunities presented by retail media networks from the retailer’s perspective — namely harnessing a powerful potential source of new revenue while at the same time delivering value to advertisers via privacy-preserving data collaboration. We illustrated the ways in which a modern data clean room supercharges retailers’ media networks to exceed advertiser expectations and drive revenue.