I’ve always had a love for video games. They provide a fantastic form of escapism and storytelling that is so different from any other platform.

When we talk about storytelling in marketing, we typically refer to the use of storytelling techniques to build a brand narrative or a product story that connects with customers. We may also refer to the use of storytelling techniques to build a persuasive business case in general.

TBWA, The paper shares how brands who have broken away from ‘best practises’, have discovered the possibilities on newer platforms, and are being rewarded.