The introduction of Customer Data Platforms (CDPs) has been a game-changer in this landscape, offering a new level of precision in marketing strategies.

NIQ's digital product content division Brandbank has launched a new product data optimisation solution, Content Health+, providing insights into category comparison and content benchmarking.

Adverity, The bar for what it means to be analytically mature keeps rising, so it can be difficult to keep up.

Acxiom, Salesforce’s Dreamforce 2023 event and its emphasis on AI have me thinking about this rapidly evolving technology and its impact on marketing and us, both as marketers and as consumers.