Reality Check: Are Marketers as Analytically Mature as They Think?
Sep. 11, 2023 | By Lily Johnson - Adverity
Adverity, The bar for what it means to be analytically mature keeps rising, so it can be difficult to keep up. But if we break it down to basics, there are three key stages to hit - hindsight, insight, and foresight.
The most analytically mature marketing forces have the right tools and culture to do all three. And being able to make proactive decisions means that businesses can identify risks and opportunities much earlier on, and optimize their campaigns before any budget is wasted.