How LiveRamp is Exploring the Power of Federated Collaboration with Customers
Sep. 13, 2023 | By Kimberly Bloomston - LiveRamp
With the end of third-party cookies approaching and data fragmentation increasing, the ecosystem has recognized that a new level of data collaboration is required to more deeply understand their consumers and media investments.
While data clean rooms have risen as a valuable privacy-conscious tool for these demands, they currently require partners to collaborate in the same centralized location. As more brands, publishers and their partners expand data analysis use cases and needs, it’s become clear that an environment-agnostic solution is needed.
LiveRamp recognizes our customers need an interoperable infrastructure for their growing data collaboration needs. That’s why we’ve been testing an emerging technology called data federation, and early results with some of our most innovative customers illustrate it’s an ideal solution for the demands of today and tomorrow.