Three Ways Marketers Can Capture the Magic of a Barbie World in the Real World
Aug 30, 2023 | By Leah Quinn - Acxiom
Acxiom, All the world is talking about Barbie, the good, the bad, the ugly. Is this movie too left-wing or right-wing or pushing this agenda or that? All of it can make your head spin and question whether to take your family to see it.
And yes, this was all going through my head, too. What is the right decision for my 7-year-old daughter who likes Barbies?
Well, I ended up taking my daughter to see the movie. We laughed, I cried, and we joked the whole way through. But what stuck out to me the most was how much I connected with this movie. Do I play with Barbies now? Of course not. Do I relive that area of my childhood with my children? Not so much. But at the end of the day, this movie was made for me. I was the Barbie movie’s key demographic.