iSpot Acquires TV Ad Impact Measurement Firm 605
Sep. 13, 2023 | By MrWeb
In the US, real-time television ad measurement firm iSpot has acquired TV ad impact measurement company 605. Terms of the deal have not been disclosed.
Sean Muller (pictured), founder and CEO of iSpot, comments: '605 has developed an impressive technology architecture, a great approach to using big data and a suite of powerful solutions that nicely complement our own. We are excited to integrate their world-class team of engineers and data scientists in our mission to modernize measurement effectiveness and new currencies.'