Maximising CDP Project Success: The 3 key hurdles

Aug. 30, 2023 | By Zeotap

Drawing from years of experience working closely with our clients, we distil invaluable insights into navigating the implementation of a Customer Data Platform (CDP).

While CDPs promise enhanced customer insights, engagement strategies, and marketing efficiency, this transformative journey is frequently punctuated by formidable challenges. In this piece, we delve into strategies for organisations to successfully surmount these common hurdles.

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