Innovations in ad formats, premium content, targeting, and personalization are ushering in a new golden age for TV.

AttentionX brings instant attention predictions to one of the largest creative databases in market. Mars is the first global advertiser to pilot integrated solution for creative effectiveness at scale. 

IPG Mediabrands this morning unveiled plans to step up its efforts to safeguard clients from the negative impact of misinformation in media -- especially on social media -- prioritizing political, climate, healthcare, AI-generated and brand-specific content.

YouTube is introducing new shopping features that enable creators to curate shoppable collections, plan videos more effectively, and monetize older content swiftly to increase product discovery and encourage more purchases within the app.

Meta, Facebook's parent company, has announced the launch of an updated mobile video player, introducing a vertical-first approach reminiscent of TikTok.

LinkedIn is testing a new feature resembling TikTok's short-form video feed, joining platforms like Instagram and Snapchat in embracing this format.

TikTok is continuing its e-commerce transformation, exploring an experimental feature that could potentially turn every video on the platform into a storefront, as reported by Bloomberg.

New York-based digital video ad and analytics platform Innovid has appointed Dani Cushion as Chief Marketing Officer (CMO). She is based in Atlanta and will report to Chief Commercial Officer Dave Helmreich.

YouTube is now looking to expand its gaming presence beyond just watching gaming content, with a new ‘Playables’ feature that will let users play simple games in-stream.