You’ve heard about the metaverse… but what about the fediverse? Short for “federated universe,” the fediverse represents a collection of interconnected, community-owned social platforms.

Market segmentation has never been so important in creating engaging brand experiences. Understanding the difference in psychographics vs demographics vs behavioral segmentation is a crucial piece of this puzzle.

Due to walled gardens – platforms that distribute their specific targeting data only in combination with their own inventory and don’t grant access to the collected data – for example, it was neither possible to fully capture the customer journey nor to include offline contact points.

As technology evolves rapidly, accessing digital services has become second nature for younger generations. However, for many elderly individuals, navigating complex digital interfaces poses a significant challenge.

The role of the marketing team is changing. Customers are increasingly calling for more channels, and the mountain of marketing data is growing. However, many marketers are still struggling to turn this data into valuable insights.

Anna Estlund is the Senior Director of Insights and Strategy at Pernod Ricard. She shared with Realeyes how the company is approaching attention measurement for its roster of brands.

Snapchat unveiled a suite of new augmented reality (AR) and machine learning (ML) tools during the 2024 IAB NewFronts event, aimed at assisting brands and advertisers in engaging users through interactive experiences on the platform.

Positioned as a time capsule hearkening back to the “Mad Men” era, the TWA Hotel in New York may be one of the most remarkable and compelling immersive brand experiences that’s come along in a while.

Ipsos has appointed Mary Ann Packo as its CEO in North America, a position she held for Millward Brown and Kantar between 2002 and 2020.

Publicis Sapient, a digital business transformation company, today announced a partnership with Google Cloud to launch a Retail Media Network (RMN) Accelerator. The RMN Accelerator enables clients to unlock new revenue streams and achieve full revenue potential, while also improving customer engagement and experience.

In 2023, the travel industry spent approximately $6.8 billion on digital advertising, according to eMarketer. It has sustained more ad spending growth than any other industry, driven by post-pandemic behaviors and a growing emphasis on experiences over goods.

The benefits of becoming more data-driven in your marketing are widely documented. Businesses that put data at the heart of their decision-making consistently outperform their competition in terms of customer acquisition and retention.

Artificial intelligence (AI) continues to be a topic that Americans feel cautious about, according to data from YouGov. Recent surveys asked about the impact that AI is having or will have on different industries.

How are your influencer marketing campaigns going this year? Is there room for improvement?

The retail landscape is undergoing a digital revolution, and Instacart stands at the forefront.

Retail media networks have been the darling of the marketing world over the past few years, their growth fueled by the confluence of two major industry waves: online shopping becoming mainstream and the transformation of the advertising ecosystem.

T-Mobile said it is expanding its advertising business, creating an in-store retail media network and adding Plex, the video streaming platform for its footprint of mobile customers.

Kantar has announced a change in its measurement of the effectiveness of ads on social network Meta within its LIFT and LIFT+ products, which will now be available through its Direct Integrations platform.

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer.

Targeted digital advertising is entering a new era, driven by the rise of artificial intelligence (AI). Since marketers apply advanced algorithms to consumer data, they can deliver hyper-personalized promotions with unparalleled precision.