Influencer Analytics vs. Influencer Discovery Tools: What Every Marketer Needs To Know
April. 19, 2024 | By Stat Social
How are your influencer marketing campaigns going this year? Is there room for improvement?
The vast majority of marketers could enhance their approach to influencer selection by moving beyond high level vanity metrics such as follower count and engagement. While these metrics are definitely useful when evaluating potential influencer partners, they don’t necessarily reflect whether or not your target audience connects with or even follows them.